High Production Agriculture Meets Responsible Nutrient Management

Our Story

AgroLiquid’s commitment to promoting and prospering the agriculture industry spans three generations, four countries, and all fifty of the United States.

Founded by father and son-in-law team, Douglas Cook and Troy Bancroft, in 1983, AgroLiquid remains a family business both in its ownership and direction to this day. Troy Bancroft’s three sons, Nick (Chief Executive Officer), Albert (Workplace Development Lead), and Gerrit (Operations Director) are now guiding AgroLiquid with innovative business practices and product lines that will lead the company into the future.

Today, we manufacture plant nutrition products and provide exceptional service to crop operations, both large and small, across the U.S. and the world. Our sales account managers support a network of over 200 retail partners and hundreds of highly-trained sales representatives. This team of experts helps growers effectively and economically utilize AgroLiquid products for their unique operations.

Our Mission: To Prosper the Farmer

We remove the guesswork involved in producing a crop by performing extensive field research across North America. This research helps us develop and manufacture the most efficient, environmentally responsible crop nutrient products and programs available. Our fertilizers are made to optimize yields, strengthen the health of plants, and bolster the nutritional value of crops, while utilizing agricultural practices which support a sustainable future for all of us.

Our Commitment

  • Optimize the usability and productivity of crop nutrition
  • Strategize the best management practices of crop nutrition for the environment
  • Lead innovation through a commitment to research

Commitment to Integrity

From our products and research to our operations, our company is built on five basic principles; authenticity, humble confidence, servant leadership, commitment to greatness, and passionate engagement. It’s these fundamental guidelines that have helped to make AgroLiquid the most trusted authority in agricultural nutrient management today.


We present our customers with exactly what we do, and what our products do, to help them make informed decisions.

Humbly Confident

Our team works in our customers’ best interests. If we don’t have the solution, we’ll find someone who does.

Servant Leader

Our approach means making the right decisions for our customers, as well as our community and our planet.

Committed to Greatness

All of our products are backed by careful research and testing to ensure safety and performance.

Passionately Engaged

We are families, farmers, and neighbors first. We are proud to help support and give back to our community.